Overview
Location-based personalization allows you to tailor your website’s content and offers based on a visitor’s geographic location. Whether it's creating region-specific promotions, targeting expats, or adjusting content for local holidays, location filters ensure that your visitors see relevant information, boosting engagement and conversion rates. In this article, we’ll explore how to leverage Relevic’s Location Filters to create personalized campaigns for users from different regions, countries, or cities.
Why Personalizing Based on Location Matters
Personalizing content by geographic location is a powerful way to increase relevance and engagement with your visitors. People from different regions often have different preferences, needs, and cultural expectations. By offering content that resonates with their local context, you can:
Improve User Experience: Visitors receive information relevant to their location, making their browsing experience smoother.
Boost Conversions: Location-based offers (e.g., regional discounts, local shipping deals, expat-targeted services) can increase the likelihood of visitors making a purchase.
Drive Local Campaigns: You can create targeted campaigns around local events, holidays, or seasons that resonate with regional audiences.
Types of Location Filters and Their Use Cases
Relevic’s Location Filters allow you to personalize content based on several levels of geographic detail, including country, region, and city.
1. Country-Level Personalization
Filter Overview: Target visitors based on the country they’re browsing from. This is particularly useful for global eCommerce businesses, platforms with country-specific offers, or services targeting expats.
Dropdown Options:
Country Selection: Choose a specific country from the list (e.g., "Brazil," "Germany," "Japan").
Personalization Ideas:
Localized Shipping Offers: Display country-specific shipping options or free shipping for certain regions.
Country-Specific Products: Show products that are popular in the visitor’s country or are exclusive to that region.
Targeting Expats: Provide services or content related to the visitor’s home country while they are browsing from abroad (e.g., offering banking, insurance, or remittance services for expats).
Example Use Case: A Japanese expat living in the U.S. could see personalized content for remittance services to Japan, such as a banner that says, "Send money to Japan with zero transfer fees!" This service is tailored to the needs of expats and appeals directly to their situation.
2. Region-Level Personalization
Filter Overview: Target users based on the region within a country. This allows for more granular targeting, ideal for businesses with region-specific offers, taxes, or shipping conditions.
Dropdown Options:
Region Selection: Choose the relevant region within the selected country (e.g., "California, USA" or "Bavaria, Germany").
Personalization Ideas:
Regional Promotions: Offer discounts or promotions based on the region (e.g., "Special deals for residents of Southern California").
Localized Content: Display news, events, or local service information specific to the visitor’s region.
Regional Holidays: Adjust content and promotions for region-specific holidays or festivals (e.g., celebrating Oktoberfest in Bavaria or Carnaval in Brazil).
Example Use Case: Visitors from Bavaria, Germany, could see content celebrating Oktoberfest with promotions like, "Enjoy 20% off during Oktoberfest—exclusive to Bavarian residents!" This creates a highly localized offer that ties in with a major cultural event in the region.
3. City-Level Personalization
Filter Overview: Target visitors based on their city, providing even more precise location-based content. This is ideal for businesses that operate locally or want to run hyper-local promotions.
Dropdown Options:
City Selection: Choose a city within the selected region and country (e.g., "São Paulo, Brazil" or "San Francisco, USA").
Personalization Ideas:
Local Store Promotions: If you have physical stores or local services, show location-specific promotions (e.g., "Visit our São Paulo store and get 15% off in-store purchases").
City Events and Offers: Tie your offers to local events, festivals, or holidays happening in the visitor’s city.
Example Use Case: A visitor from São Paulo might see a localized promotion, "Visit our São Paulo location during Carnaval and get 20% off all purchases!" This ties into a major local festival and creates a time-sensitive, city-specific offer that is more likely to convert.
4. Targeting Expats for Services in Their Home Country
Filter Overview: This filter allows you to target expats who are browsing from a different country but may need services or products from their home country. This can include financial services, shipping, travel deals, or even news content.
Dropdown Options:
Country Selection: Select both the visitor’s current country and their home country to create expat-specific campaigns.
Personalization Ideas:
Remittance and Financial Services: Offer services that help expats send money or support family members in their home country.
Expats’ Cultural Content: Display news, holiday greetings, or products related to the visitor’s home country to help them stay connected.
Example Use Case: A U.K. expat living in Australia might be shown an ad for financial services that help them send money back home to the U.K. with low fees. A banner could read, "Support your loved ones in the U.K. with low-fee transfers—exclusive offer for British expats!"
5. Regional Holidays and Content Personalization
Filter Overview: Target visitors based on holidays and events specific to their region. This is particularly useful for tailoring your offers to local festivities, increasing relevance and boosting engagement.
Dropdown Options:
Country/Region Selection: Choose a country or region to target users during specific holidays.
Personalization Ideas:
Holiday Promotions: Offer exclusive holiday discounts or special products tied to a local event or celebration (e.g., Lunar New Year in China or Diwali in India).
Seasonal Content: Adjust the content of your website to reflect the local season or holidays, from design themes to offers.
Example Use Case: For Lunar New Year in China, visitors could see a promotion like, "Celebrate Lunar New Year with 25% off all purchases—limited-time offer!" This creates a sense of timeliness and exclusivity, making it highly relevant to the visitor’s location and holiday celebration.
How to Set Up Location Filters in Relevic
Access the Campaign Canvas:
Log in to your Relevic dashboard and navigate to the Campaigns section.
Click Create New Campaign to access the Campaign Canvas.
Choose the Location Filter:
In the Filters menu, select the Location filter.
You’ll see dropdown options to choose the specific country, region, and city you want to target.
Select the Location:
Country: Choose a country (e.g., Brazil, Japan, or Germany).
Region/State: Narrow down the location by selecting a specific region (e.g., California or Bavaria).
City: If applicable, further narrow your audience by targeting users from a particular city within the region (e.g., São Paulo, San Francisco).
Create Page Variations for Each Location:
Use Relevic’s editor to create personalized variations for visitors based on their location. Customize the page content, offers, and calls-to-action (CTAs) according to the user’s country, region, or city.
Assign the Filter to the Campaign:
Once the variations are ready, assign the Location Filter to the campaign and publish it. Relevic will automatically display the personalized content to users based on their geographic location.
Best Practices for Using Location Filters
Be Relevant: Ensure that the content you’re showing is truly relevant to the visitor’s location. A mismatch between content and location can cause confusion and lead to a poor user experience.
Target Expats Effectively: Many expats look for services or products that help them maintain ties with their home country. Use location filters to offer services like remittance, travel, or expat-specific services.
Regional Holidays and Events: Always adjust content to reflect regional or local holidays. For example, if a visitor is in a region celebrating a local festival, tailor the promotions around the event to make your content feel more timely and engaging.
Monitor and Optimize: Track the performance of your location-based campaigns in Relevic’s analytics dashboard. See which regions are engaging the most and optimize the content for better results.
Conclusion:
Using Relevic’s Location Filters, you can deliver highly targeted and relevant content based on where your visitors are located. Whether you’re running global campaigns, targeting expats, or focusing on hyper-local offers tied to regional events, location-based personalization ensures that your visitors see the most relevant content, increasing their likelihood to engage and convert. From country-wide shipping promotions to city-specific offers and expat services, location filters give you the flexibility to adapt your marketing strategies to your visitors’ geographic context.