Overview:
Visitor behavior filters allow you to track and personalize content based on specific actions visitors take on your website. Whether it’s a user’s first visit, a returning customer browsing product pages, or someone who has added items to their cart but didn’t complete the purchase, behavior-based personalization helps you deliver relevant, targeted content at the right moment. In this article, we will explore how to leverage visitor behavior filters in Relevic to create personalized experiences that drive engagement and conversions.
Why Personalizing Based on Behavior Matters:
Personalizing content based on user behavior is one of the most powerful methods for improving user experience and conversion rates. It allows you to:
Engage New Visitors: Welcome first-time visitors with introductory offers or product highlights.
Encourage Return Visits: Show returning visitors tailored content based on their previous interactions.
Recover Abandoned Carts: Retarget users who showed purchase intent but didn’t complete their transactions.
Drive Conversions: Deliver personalized product recommendations based on the user’s browsing history.
By using behavior filters, you ensure that visitors are shown the most relevant content, which improves engagement and boosts the likelihood of conversions.
Types of Visitor Behavior Filters and Their Use Cases:
1. First View/First Visit
Filter Overview: This filter targets users based on their first interaction with either a specific page (view) or your website as a whole (visit). First-time visitors are exploring your site and are often unfamiliar with your offerings, making it crucial to provide a positive first impression.
Dropdown Options:
In the last [X] days: Targets users who first viewed or visited a page or website within the past X number of days.
Before [specific date]: Filters visitors whose first view or visit occurred before a specific date.
After [specific date]: Targets visitors whose first visit occurred after a certain date.
Personalization Ideas:
Welcome Offer: Display a banner welcoming first-time visitors with an offer like "Get 10% off your first purchase."
Product Introductions: Showcase best-selling or popular products to guide new visitors.
Example Use Case: A new visitor to an e-commerce website could see a banner like, "Welcome to [Store Name]! Enjoy 15% off your first order!" This creates an incentive to explore and engage.
2. Last View/Last Visit
Filter Overview: This filter targets users based on their last interaction with a specific page (view) or your entire website (visit). These visitors have already shown interest in your brand, making it essential to encourage them to return.
Dropdown Options:
In the last [X] days: Targets visitors who last viewed a page or visited the site within a specific timeframe.
Before [specific date]: Filters users who last visited before a specific date.
After [specific date]: Tracks users who last visited after a set date.
Personalization Ideas:
Re-engagement Offer: Show visitors who haven't been on the site for a while a limited-time discount or promotion to re-engage them.
Product Reminders: For users who last viewed a product page, remind them about the product or similar ones with a personalized message.
Example Use Case: A visitor who hasn’t visited in over 30 days could see a banner like, "We’ve missed you! Use this 20% off coupon on your next order." This encourages returning traffic by offering a clear incentive.
3. Viewed [X] Times
Filter Overview: This filter targets users based on how many times they’ve viewed a specific page. This is ideal for users showing high interest in a product but haven’t taken further action.
Dropdown Options:
Equal to [number]: Targets users who viewed a page exactly a specific number of times.
More than [number]: Tracks users who viewed a page more than a set number of times.
Less than [number]: Targets users who viewed a page fewer than the set number of times.
Personalization Ideas:
Discount for Repeat Views: For users who have viewed a product page multiple times, trigger a special offer like, "You've checked this out a few times! Here’s 15% off."
Social Proof: Display customer reviews or testimonials to encourage conversion after multiple views.
Example Use Case: A user has viewed a high-end camera page three times but hasn’t made a purchase. You can trigger a pop-up with the message, "Still interested? Get free shipping when you order today!" to help push them toward purchasing.
4. Visited [X] Pages
Filter Overview: This filter tracks how many pages a visitor has explored during their session, allowing you to engage users who are highly engaged and exploring multiple products or services.
Dropdown Options:
Equal to [number]: Targets users who visited exactly a set number of pages in one session.
More than [number]: Tracks users who visited more than a set number of pages during a session.
Less than [number]: Targets users who visited fewer than the specified number of pages.
Personalization Ideas:
Exclusive Offer for High Engagement: Reward visitors who have explored multiple pages with a discount (e.g., "Thanks for exploring! Enjoy 10% off on your purchase").
Personalized Recommendations: Provide personalized recommendations based on the user’s browsing behavior, especially after they’ve visited multiple product pages.
Example Use Case: If a user has visited five pages on a home décor website but hasn’t added anything to the cart, a pop-up could appear offering, "You’ve been exploring some great finds! Here’s 10% off your purchase to help you decide."
How to Set Up Visitor Behavior Filters in Relevic:
Access the Campaign Canvas:
Log in to your Relevic dashboard and navigate to the Campaigns section.
Click Create New Campaign to access the Campaign Canvas.
Choose the Visitor Behavior Filters:
In the Filters menu, select the Visitor filter.
Choose from the following options based on how you want to target your users:
First View/Visit
Last View/Visit
Viewed [X] Times
Visited [X] Pages
Create Page Variations for Each Segment:
Use the Relevic editor to create personalized variations of your web pages tailored to each segment.
Customize the content, offers, and CTAs (Calls to Action) based on the user’s behavior.
Assign the Filter to the Campaign:
Once the variations are ready, assign the visitor behavior filter to the appropriate campaign and publish it. Relevic will automatically show personalized content to users based on their actions.
Best Practices for Using Visitor Behavior Filters:
Segment Effectively: Use different filters for first-time visitors, returning visitors, and high-interest users (e.g., those who view a product multiple times). Tailor the content to match each segment’s needs.
Incorporate Urgency: When targeting users who have viewed a page multiple times or abandoned their cart, create a sense of urgency by offering time-limited discounts or highlighting low stock.
Monitor and Optimize: Regularly check Relevic’s analytics to monitor how your behavior-based campaigns are performing. Use A/B testing to determine which messages or offers resonate most with each segment.
Conclusion:
Visitor behavior filters provide a powerful way to deliver highly relevant, personalized experiences based on user interactions with your website. Whether you’re welcoming new visitors, encouraging returning users to make a purchase, or retargeting cart abandoners, behavior-based personalization helps you engage visitors at every stage of their journey. By leveraging these filters in Relevic, you can drive conversions, increase customer loyalty, and create seamless user experiences.