Overview:
Personalizing web pages based on visitor behavior is one of the most effective ways to deliver highly relevant content. By understanding how visitors interact with your website—whether they’re new visitors, repeat visitors, or have taken specific actions—you can tailor content to match their journey and increase conversions.
Relevic allows you to dynamically change what visitors see based on their behavior, ensuring that every visitor gets a personalized experience. This article will guide you through how to set up behavioral targeting, customize content, and manage personalized experiences based on visitor actions.
Why Behavior-Based Personalization Matters:
Visitor behavior gives you key insights into an individual's intent and preferences. Personalization based on behavior helps ensure that visitors see content tailored to where they are in their journey. For example, new visitors may appreciate an introductory offer, while returning visitors might be more interested in exclusive discounts or loyalty rewards. This approach can drive higher engagement, boost conversions, and increase customer retention.
Key Visitor Behaviors to Target:
Relevic enables you to target a wide range of visitor behaviors. Here are some common behaviors that can be leveraged for personalization:
First-Time Visitors: Visitors arriving on your website as a whole or a specific page for the first time.
Example: Display a pop-up offering a welcome discount to first-time visitors.
Returning Visitors: People who last visited your website as a whole or a specific page.
Example: Retarget visitors who haven’t visited your website in 30 days by offering a special re-engagement deal.
Multiple Page Views: Visitors who have visited a specific page multiple times without taking action.
Example: If a visitor views your pricing page three times without signing up, offer them a discount or free demo.
Note: Learn more about Relevic's Visitor Behavior filter by heading over to its Feature Page.
Steps to Personalize Web Pages Based on Visitor Behavior:
Identify Key Behaviors: Start by identifying the visitor behavior that's the most important to your business goals. Focus on behaviors that signal intent or need for engagement, such as first views, returning visits, or multiple page.
Pro Tip: Not all behaviors are equally valuable. Prioritize behaviors that are closely tied to your KPIs, such as conversions or sales.
Set Up Behavioral Filters in Relevic: Relevic makes it easy to personalize content based on a range of visitor behaviors using filters. In the Campaign Canvas, simply drag-and-drop the Visitor Behavior filter and apply any of the following conditions:
First Visit: Target visitors landing your site for the first time.
Multiple Page Views: Show personalized content to visitors who visit the same page multiple times.
Returning Visitors: Display content customized for visitors returning after their first interaction.
Last Visit: Personalize content based on how long it has been since the visitor's last visit.
Example: Set up a filter for visitors who have viewed your product page more than three times but have not made a purchase. You could trigger a pop-up that offers them a limited-time discount to incentivize a decision.
Create Personalized Pages Based on Behavior: Once you’ve identified key behaviors and set up your filters, create personalized pages for each segment. The content on these variations should directly address the visitor's behavior.
Example: For a visitor who frequently reads blog posts related to enterprise solutions, create a personalized homepage experience that highlights enterprise-specific features, testimonials, and case studies.
Customize Content for Behavior Segments: Use Relevic’s page editor to customize the content for each behavioral segment:
Headlines: Change headlines to reflect visitor behavior. For returning visitors, a headline like "Welcome Back! Your Exclusive Offers Await" can encourage repeat purchases.
CTAs (Calls to Action): Update CTAs based on visitor intent. For example, instead of “Buy Now,” returning visitors might respond better to “Continue Shopping.”
Images: Personalize visuals to match the visitor’s engagement level. Returning customers could see banners for loyalty rewards or seasonal promotions.
Monitor Performance: Once you’ve launched your behavior-based personalization campaign, use Relevic’s Analytics dashboard to track how each audience segment is interacting with the personalized content. Key metrics to monitor include click-through rates (CTRs), conversion rates, and time spent on the page. You may also utilize heatmaps to observe the engagement levels on a specified page.
Example: If visitors who often bounce after viewing the pricing page convert more after being shown a personalized discount popup, consider rolling this strategy out across more touchpoints in the visitor's journey.
Pro Tip: Keep your content highly relevant to the visitor's previous interactions.
Examples of Behavior-Based Personalization:
First-Time Visitor Personalization: For people visiting your site for the first time, offer a special introductory promotion to encourage engagement. For instance, you can display a welcome message like “Welcome! Get 10% Off Your First Order” to make the visitor feel valued.
Returning Visitors: Create loyalty by personalizing content for visitors who have previously visited your website. You can display personalized messages such as “Thanks for Coming Back! Here’s 15% Off Your Next Purchase” to increase their likelihood of converting.
Best Practices for Behavior-Based Personalization:
Focus on Key Behaviors: Don’t overwhelm your visitors with too many personalized elements. Focus on the behaviors that directly contribute to your business goals (e.g., purchases, sign-ups).
Use Data to Guide Personalization: Continuously monitor your analytics to see which behavior-based segments are performing best. Refine your personalization strategy over time based on this data.
A/B Test Behavioral Content: Test different variations of personalized content to see which version resonates most with each audience segment. For example, test different types of offers (e.g., free shipping vs. a discount) for returning visitors to see which one leads to higher conversions.
By leveraging visitor behavior to personalize web pages, you can create more engaging, relevant experiences for your audience. Whether you’re targeting new visitors with introductory offers or encouraging returning visitors to complete a purchase, Relevic’s behavior-based filters and page variation tools make personalization easy and effective.