Overview:
Page variations are a powerful tool that allows you to show different versions of your website to various audience segments based on their behavior, location, or other targeting filters. Relevic makes creating and managing page variations straightforward through multiple methods, allowing you to tailor user experiences effectively and ensure that each visitor sees content that resonates with their preferences. In this article, we’ll guide you through how to create, edit, and manage page variations for personalization campaigns.
Why Page Variations Matter:
Page variations enable you to display different versions of your website’s content to specific user segments. This can help you optimize conversions, engagement, and retention by offering targeted content, such as discounts for returning visitors or location-based offers. Variations can range from minor tweaks like updating a CTA (Call-to-Action) button to entirely different designs of key landing pages.
Methods for Creating a New Page Variation:
1. Using the Page Variations Tab on the Dashboard:
The Page Variations tab in Relevic's dashboard allows you to manage all existing page variations and create new ones easily. This is the primary method for setting up new variations, and it's straightforward.
Steps to Create a New Variation:
From the Relevic dashboard, navigate to the Page Variations tab on the left-hand sidebar.
You will see a list of your existing page variations. Click on the New Variation section at the top of the page.
Enter a name for your variation in the Name field (e.g., "Discounted Pricing").
Enter the URL of the page you want to personalize under the Website field.
Click Create New Variation to set up your variation.
Pro Tip: When naming your variations, use clear and descriptive titles (e.g., "Homepage - First-Time Visitors" or "Checkout - Returning Customers") to help you organize and track their performance effectively.
Example: If you are running a promotion for first-time visitors, you can create a variation of your homepage offering a 10% discount. When visitors land on this page, they will see the targeted offer relevant to their segment.
2. Creating Variations from the Campaign Canvas:
You can also create page variations directly from within the Campaign Canvas when designing a new campaign. This method is particularly useful when you are building a campaign and need to create specific variations on the go.
Steps in the Campaign Canvas:
Open the Campaign Canvas from the Campaigns section of the dashboard.
Select the page you want to personalize by entering the URL.
From there, click on Add Page Variation to create a new version of the page.
Modify the page elements such as text, images, or CTAs as needed.
Assign the variation to specific audience segments using filters in the canvas.
Example: You can create two variations for a product page: one version showing a "Buy Now" button for impulse buyers, and another version that offers a "Learn More" option for visitors who prefer more information before making a purchase.
Modifying Page Elements:
Relevic’s editor allows you to change various page elements quickly:
Text: Update headlines or descriptions to speak directly to different audience segments.
Images: Swap images based on the visitor’s location or behavior. For example, show different seasonal promotions or product images.
Buttons (CTAs): Modify calls-to-action to encourage the desired behavior, such as "Shop Now" for new visitors or "Continue Shopping" for returning customers.
Pro Tip: Use different variations to test small changes, such as headlines or button colors, and track their impact on conversion rates. You can expand to larger variations once you’ve gathered enough data on what works.
Managing and Previewing Multiple Page Variations:
When running A/B or multivariate tests, you may need to create and manage several page variations simultaneously. Relevic makes it easy to organize and preview all of your variations before publishing.
Managing Variations: In the Page Variations tab, you can see a list of all your variations, complete with their creation and update dates. You can edit or delete them as needed.
Previewing Variations: Always preview your variations to ensure they look correct on all devices (desktop, mobile, tablet) before going live.
Pro Tip: Use Relevic’s preview tool to check how the variations will look on different devices. This ensures your variations are responsive and visually appealing no matter how users access your site.
Assigning Variations to Audience Segments:
Once you’ve created your page variations, assign them to the appropriate audience segments using Relevic’s targeting filters. You can target segments based on behavior, location, or UTM parameters.
Example: For visitors arriving from a specific UTM-tagged marketing campaign, you could display a special offer tied to that campaign. Similarly, returning visitors could see a personalized message like, “Welcome back! Enjoy 10% off your next purchase.”
Publishing Your Page Variations:
Once you are satisfied with your variations and their respective targeting rules, click Publish. Relevic will ensure that the right version is shown to the correct audience based on the filters you have set.
Pro Tip: Start small when running personalization tests. Change one or two elements (such as a CTA or headline) and monitor the results. As you gather more insights, you can create more complex variations.
Best Practices for Managing Page Variations:
A/B Test Variations: Regularly run A/B tests to identify which version performs better and helps optimize conversions. For example, test two variations of your checkout page to see which results in fewer cart abandonments.
Use Clear Naming Conventions: Always use descriptive names for your variations to easily track their performance in analytics. For instance, name variations based on audience type or offer ("Homepage - New Visitors" vs. "Homepage - Returning Visitors").
Target Based on Behavior: Create variations for specific user behaviors, such as showing a loyalty offer to repeat customers or featuring an introductory offer for new visitors.
Monitor Performance: Keep an eye on KPIs such as click-through rates (CTRs), bounce rates, and conversion rates for each variation. This will help you determine which variations are most effective and adjust your strategies accordingly.