Overview
Personalizing your website content is one of the most effective ways to increase engagement, conversions, and customer loyalty. Relevic’s platform allows you to dynamically change website elements such as text, images, CTAs, and overall layouts to create a tailored experience for each visitor.
In this guide, we will walk you through the key steps to get started with content personalization.
Steps to Personalize Content in Relevic
Access the Campaign Canvas
Log in to your Relevic dashboard and navigate to the "Campaigns" section. Click "Create New Campaign" to open the campaign canvas, where you can manage all personalization aspects.Define Your Target Audience
The first step in any personalization campaign is to decide who will see the personalized content. Use Relevic’s filters to segment your audience based on location, behavior, or UTM parameters. For example, you might want to show one message to first-time visitors and another to returning customers.Example:
First-time visitors see: "Welcome! Get 10% off on your first purchase."
Returning visitors see: "Welcome back! Check out new arrivals."
A detailed overview of how to define your audience can be found in this article here.
Modify Website Elements
Once the audience is defined, use Relevic’s editor to customize website elements. You can change headlines, update images, and alter call-to-action buttons to match the needs of each audience segment.Example:
Change your homepage headline from "Welcome to Our Store" to "Exclusive Deals for Returning Customers!" for returning users.
4. Use Dynamic Variables
Dynamic variables like UTM, location, cookie, and URL allow you to display different website versions depending on user behavior.
For instance, when a prospect lands on your website through a paid ad, they see a dynamic landing page tailored to match the ad’s messaging. This creates a seamless and high-converting experience.
Pro Tip: Use A/B testing to compare the performance levels of personalized elements and measure which version resonates better with your audience.
Conclusion
By using Relevic’s personalization tools, you can deliver relevant content that speaks directly to the needs of your audience. Regularly refine your campaigns based on performance metrics to ensure you’re always optimizing your user experience.