Overview:
Relevic is a robust website personalization platform designed to help marketers deliver tailored content to specific audience segments. The platform has two crucial pillars:
Code-free Visual Editor: Easily design and edit your personalized pages with zero technical expertise.
Campaign Canvas: Drag-and-drop audience filters onto your created pages and run scheduled campaigns to create tailored experiences.
By leveraging data such as visitor behavior, geographic location, referral sources, and UTM parameters, Relevic enables you to create customized experiences that boost user engagement and improve conversion rates.
How Does Relevic Work?
Relevic works by allowing you to set up personalization campaigns that target different user segments. These campaigns can display customized content based on:
Visitor behavior: E.g., show a discount offer to users who have visited a product page three times but haven’t made a purchase.
Location: E.g., offer free shipping to users from specific regions, like the U.K. or California.
A/B Testing: E.g., show two versions of a landing page to separate audience segments and choose the one with better performance.
Multivariate Testing: E.g., show multiple versions of your hero section with different element combinations of headlines, images, and CTAs to see which layout drives the most engagement.
UTM parameters: E.g., display a holiday discount banner for users arriving from a marketing email campaign tagged with “holiday_promo.”
Referral sources: E.g., show special offers to users arriving from a specific blog post or affiliate partner.
Operating System: E.g., adjust font rendering or animations for smoother performance based on whether the visitor uses Windows, macOS, or Linux.
Note: Want to learn more about Relevic's campaign filters? Visit Mastering Campaign Filters.
By using Relevic’s Campaign Canvas and powerful filters, you can define rules to control what content different users see and when they see it. Once the campaigns are set up, Relevic dynamically serves personalized content to your visitors, improving the relevance of your website’s messaging and increasing the likelihood of conversions.
Why is Personalization Important?
Website personalization is essential in today’s digital marketing landscape because:
Relevancy increases conversions: When content speaks directly to a user’s needs or interests, they are more likely to take action—whether that’s making a purchase, signing up for a newsletter, or downloading a whitepaper.
Engagement boosts loyalty: Personalization fosters a sense of connection with your brand, encouraging repeat visits and customer loyalty.
Data-driven decision-making: Personalization campaigns allow you to collect actionable data on how different audience segments interact with your content, helping you continuously optimize your marketing efforts.
Example Use Case: Imagine you run an e-commerce website and want to improve your conversion rate. With Relevic, you can create a campaign targeting returning visitors who have browsed a specific category (e.g., laptops) more than three times. When they return, you can show them a banner offering a 10% discount on their next laptop purchase, encouraging them to convert.