Engage first-time visitors with a spooky welcome promotion or content tailored to the Halloween season.
This campaign uses audience filters to identify new visitors and serve them themed promotions, exclusive offers, or seasonal messaging, increasing engagement and conversion rates.
How It Works
Relevic uses First Visit Filters and UTM & Query Parameter Filters to target first-time visitors and users coming from a Halloween-themed email campaign:
A first-time visitor lands on your website between October 26 - November 1.
The system detects this and applies a Halloween-specific variation.
Example: A spooky welcome message like, “👻 Welcome, brave soul! Enjoy 10% off your first order—if you dare!”
A user clicks a Halloween-themed email link that includes UTM parameters.
Example:
utm_campaign=halloween_email&utm_source=newsletterRelevic detects the UTM details and adjusts the page content accordingly, reinforcing the Halloween theme.
(Optional) A/B Test spooky variations to find the best-performing messaging.
Variation A: “Limited Time Trick or Treat – Grab 15% Off Today!”
Variation B: “Are You Brave Enough? Exclusive 10% Off – Only for New Visitors!”
Examples of Personalization
E-commerce Store – Show themed banners, spooky animations, and discounts on Halloween-related products.
SaaS Business – Offer a Halloween-themed free trial incentive with messaging like, “🎃 No Tricks, Just Treats – Get a Free 7-Day Trial Today!”
Blog or Content Site – Highlight Halloween-related content to first-time visitors (e.g., "👀 10 Spooky Growth Hacks for Marketers").
How to Set It Up in Relevic
Create a New Campaign – Navigate to the Campaign Canvas and start a new campaign.
Select Audience Filters:
First Visit Filter – Define the time window (e.g., October 26 - November 1).
UTM Parameter Filter – Target users coming from Halloween email campaigns.
Create Page Variations:
Design a Halloween-themed landing page or overlay.
Personalize headlines, CTAs, and offers based on user behavior.
Launch & Monitor Performance:
Use A/B testing to find the highest-converting variations.
Track engagement rates, bounce rates, and conversions using Relevic's analytics dashboard.
Final Thoughts
The Fresh Blood Welcome Campaign is a creative way to capture new visitors' attention while aligning with seasonal marketing efforts. With dynamic personalization powered by Relevic, you can maximize conversions and create an engaging, spooky experience that visitors will remember!