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Paid Ads Optimization
Paid Ads Optimization
Updated over a week ago

In digital marketing, aligning your ad messaging with your landing page content is crucial for maximizing conversion rates and reducing bounce rates.

Relevic’s Paid Ads Optimization campaign ensures that users who click on your paid ads arrive on a landing page that seamlessly reflects the ad they engaged with. This campaign personalizes headlines, CTAs, and promotional content dynamically based on UTM parameters attached to your ads.

Why Use This Campaign?

  • Higher Conversions: Visitors are more likely to convert when they see consistent messaging between the ad and landing page.

  • Improved Ad ROI: Lower bounce rates and increased engagement improve Google Ads and Meta Ads performance.

  • Automated Personalization: Eliminates the need to create multiple static landing pages for different campaigns.

How It Works

Relevic leverages UTM and Query Parameter Filters to identify visitors’ ad sources and modify the landing page dynamically.

  1. A visitor clicks on a paid ad with a UTM-tagged URL:

    • Example: https://yourwebsite.com/landing-page?utm_source=google&utm_campaign=summer_sale

  2. Relevic detects the UTM parameters and applies personalization rules:

    • UTM_Campaign = summer_sale → Display “Summer Sale - 20% Off All Items” headline.

    • UTM_Source = google → Show a Google-specific discount badge or testimonial.

  3. The visitor experiences a personalized page matching the ad they clicked on, increasing trust and reducing drop-offs.

Examples of Personalization

  • For Google Ads Visitors (SaaS Example - HubSpot CRM):

    • Ad Copy: “Looking for a CRM? Try HubSpot – 20% Off for Google Users!”

    • Headline: “Exclusive Google Offer – 20% Off HubSpot CRM Today!”

    • CTA: “Claim Your Google Discount Now”

    • Testimonial: “HubSpot helped over 100,000 businesses scale—see how!”

  • For Facebook Ads Visitors (E-commerce Example - Shopify):

    • Ad Copy: “Start Your Shopify Store – Special Offer for Facebook Users”

    • Headline: “Facebook Special – Get 3 Months of Shopify for $1”

    • CTA: “Unlock Your Exclusive Facebook Deal”

    • Social Proof: “50,000+ Facebook sellers trust Shopify—Join them today!”

  • For LinkedIn Ads Visitors (B2B Example - Slack):

    • Ad Copy: “Slack for Business – Increase Team Productivity”

    • Headline: “Slack Teams Save 30% More Time – Try It Today”

    • CTA: “Start Your Free Slack Trial”

    • Social Proof: “Trusted by 500,000+ businesses worldwide”

How to Set It Up in Relevic

  1. Create a New Campaign: Navigate to the Campaign Canvas in Relevic and click Create New Campaign.

  2. Select UTM & Query Parameter Filter: Choose UTM_Campaign and UTM_Source as filters.

  3. Define Personalization Rules:

    • Example: If utm_campaign=black_friday, change the headline to “Black Friday Mega Sale - Up to 50% Off!”

    • If utm_source=linkedin, display a custom CTA tailored for LinkedIn audiences.

  4. Create Page Variations: Use Relevic’s editor to customize content dynamically based on the detected parameters.

  5. Launch & Monitor Performance: Track engagement and conversion metrics via Relevic’s analytics dashboard.

Final Thoughts

The Paid Ads Optimization campaign is an essential strategy for marketers looking to enhance ad performance, increase engagement, and maximize conversions. With Relevic, you can execute this effortlessly—ensuring each visitor sees a page that resonates with their expectations and intent.

Ready to get started? Set up your first Ad-to-Landing Page campaign in Relevic today!

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