Overview
Date filters in Relevic allow you to target visitors based on specific date ranges, ensuring your campaigns are active only when relevant. Whether you're running seasonal promotions, flash sales, or holiday-themed content, date-based filters make it easy to align your website’s variations with time-sensitive marketing efforts.
Why Use Date Filters for Personalization?
Time-sensitive campaigns are a cornerstone of effective marketing. Date filters allow you to:
Ensure Relevance: Display content or promotions only during their active period.
Simplify Campaign Management: Automate the activation and deactivation of variations to save time and prevent manual errors.
Enhance User Experience: Visitors see promotions or offers that are timely and aligned with their expectations, increasing engagement and conversions.
How Date Filters Work in Relevic
In Relevic, using a date filter is as simple as defining the campaign’s start and end dates. This ensures that variations are shown automatically to all visitors during the specified date range. Unlike audience-specific filters, no additional conditions are required—this ensures the content applies universally during the campaign period.
How to Set Up Date-Based Campaigns in Relevic
Create a New Campaign:
Navigate to the Campaigns section in Relevic’s dashboard and click on Create New Campaign.
Fill in the campaign name and a brief description (e.g., “Spring Sale: 20% Off Storewide”).
Set the Date Range:
Under the campaign card, select the start and end dates for your campaign. For example, if your campaign is running from April 2, 2024, to May 2, 2024, enter these dates in the provided fields.
Add a Page Variation:
Drag and drop a Page Variation directly under the Campaign Card in the Campaign Canvas.
This step automatically ensures that the variation is shown to all visitors during the specified date range—no additional audience filters are needed.
Use Relevic’s editor to customize the variation page, such as adding banners, promotional messaging, or specific CTAs.
Publish the Campaign:
Once you’ve created and assigned the variation, click Publish to activate your date-specific campaign. Relevic will ensure the variation is displayed automatically within the defined date range.
Examples of Date-Based Personalization
1. Seasonal Promotions
Use Case: A clothing retailer runs a “Spring Sale” campaign offering 20% off all items.
Implementation: Set the campaign date range for March 20 – March 31, with a variation featuring a spring-themed banner and the discount details.
Result: Visitors see timely, seasonal content that matches their expectations and encourages purchases.
2. Holiday Campaigns
Use Case: An online store celebrates Black Friday with a 50% off sale on select products.
Implementation: Create a campaign with the date range of November 24 – November 27. The variation could include a countdown timer and promotional messaging like, “Black Friday Madness: 50% Off Until Midnight!”
Result: Visitors feel the urgency to act during the limited-time sale, driving higher conversions.
3. Event-Specific Offers
Use Case: A SaaS company offers free trials to visitors during a tech conference.
Implementation: Set the date range to coincide with the event and display a variation promoting the trial offer with messaging like, “Special Offer for Tech Summit Attendees: Claim Your Free Trial Today!”
Result: Relevant and timely content increases engagement with event-related traffic.
Best Practices for Using Date Filters
Plan Ahead: Schedule campaigns in advance to ensure smooth launches without last-minute rushes.
Align with Marketing Calendar: Synchronize your date-based campaigns with broader marketing efforts like email or social media promotions.
Keep Content Fresh: Ensure that variations are tailored for the campaign period. For example, use seasonal imagery, language, and CTAs to enhance engagement.
Monitor Performance: Use Relevic’s analytics to track how your date-specific campaigns are performing and adjust as needed.
Conclusion
Date Filters in Relevic make it easy to create time-sensitive campaigns that align with seasonal trends, holidays, and events. By simply setting a start and end date and assigning a variation to the campaign card, you can deliver relevant and timely experiences to your visitors without additional audience filters. This simplicity, combined with the power of automation, ensures that your campaigns are always accurate, effective, and engaging.