Overview
Referrer Filters allow you to personalize your website's content based on the website or platform that referred the visitor to your site. This is especially useful for tailoring content for visitors arriving from specific social media platforms, affiliate websites, or partner links. In this article, we’ll explore how to use Referrer Filters in Relevic to create personalized experiences that resonate with the visitor’s journey.
Why Personalizing Based on Referrers Matters
Understanding where your visitors are coming from enables you to provide relevant and targeted content, improving their experience and boosting conversions. Referrer-based personalization offers several benefits:
Tailored Messaging: Adjust your content to match the visitor’s intent, depending on the referral source.
Enhanced Engagement: Deliver content that aligns with the referring website or campaign, increasing visitor engagement.
Strengthened Partnerships: Highlight exclusive deals or promotions tied to affiliate or partner links to foster ongoing collaborations.
Types of Referrer-Based Personalization
1. Social Media Referrals
Filter Overview: Target visitors arriving from specific social media platforms like Facebook, Twitter, or Instagram.
Personalization Ideas:
Platform-Specific Offers: Create exclusive deals for visitors from different social platforms (e.g., "Special offer for Instagram followers: Get 15% off today!").
Social Proof: Showcase user-generated content or reviews from the social platform the visitor came from.
Example Use Case: A visitor arrives from Instagram with a link referral. The landing page displays, "Welcome, Instagram fan! Shop our latest collection and enjoy 15% off your first order."
2. Affiliate or Partner Website Referrals
Filter Overview: Personalize experiences for visitors coming from affiliate or partner websites that promote your brand.
Personalization Ideas:
Exclusive Partner Deals: Offer discounts or free gifts for visitors arriving from affiliate links to strengthen partnerships.
Affiliate Branding: Highlight the referring partner’s logo or branding to reinforce trust and credibility.
Example Use Case: Visitors coming from an affiliate blog about eco-friendly products might see a banner like, "Welcome, [Blog Name] readers! Enjoy 20% off on all sustainable products."
3. Search Engine Referrals
Filter Overview: Personalize content for users arriving from search engines like Google or Bing, tailoring messaging based on the intent behind the referral.
Personalization Ideas:
Search Intent Matching: Highlight relevant content or products based on the keywords or context of the referring search page.
Welcome Offers: Provide exclusive deals to visitors landing on your site through organic search results.
Example Use Case: A visitor comes from Google, referred by a search for “affordable home office chairs.” The landing page could feature, "Affordable Home Office Chairs: Get 10% off your first purchase today!"
4. Campaign-Specific Referrals
Filter Overview: Target visitors referred from specific campaigns promoted on external sites, such as seasonal promotions or special events.
Personalization Ideas:
Themed Landing Pages: Create landing pages specific to the campaign promoted by the referring source.
Urgency Messaging: Add countdown timers or limited-time offers tied to the campaign.
Example Use Case: Visitors coming from a banner ad on a partner website promoting a winter sale could see a message like, "Welcome to our Winter Wonderland Sale—Enjoy 30% off sitewide for a limited time!"
How to Set Up Referrer Filters in Relevic
Access the Campaign Canvas:
Log in to your Relevic dashboard and navigate to the Campaigns section.
Click Create New Campaign to access the Campaign Canvas.
Choose the Referrer Filter:
In the Filters menu, select the Page Referrer filter.
Enter the referring page or platform URL in the provided field (e.g.,
https://www.google.comorhttps://www.facebook.com).
Create Page Variations for Each Referrer:
Use Relevic’s editor to create personalized variations of your web pages for visitors coming from different referrers.
Customize content, visuals, offers, and CTAs (Calls to Action) based on the referring source.
Assign the Filter to the Campaign:
Once the variations are ready, assign the Referrer Filter to the campaign and publish it. Relevic will automatically display the personalized content to users arriving from the specified referrer.
Best Practices for Using Referrer Filters
Match the Referrer’s Branding and Message: Ensure that your landing page reflects the messaging or visuals of the referring source for a cohesive user experience.
Monitor Referrer Performance: Use Relevic’s analytics to track which referrers drive the most engagement and conversions, and optimize your campaigns accordingly.
Strengthen Partnerships: Collaborate with affiliate or partner websites to design exclusive deals or offers that reinforce your partnership.
Consider Search Intent: When personalizing content for search engine referrals, align the landing page with the keywords or context driving the traffic.
Conclusion
Referrer Filters in Relevic provide a powerful way to personalize content and offers based on the source of your website traffic. Whether visitors arrive from social media platforms, affiliate websites, or search engines, tailoring the experience to their referral source boosts relevance and drives conversions. By leveraging these filters, you can create more engaging and effective campaigns that align with the visitor’s journey.